Ways to Attract More Visitors to Your Trade Show Exhibit with a Good Trade Show Booth Design/ Booth Display
The prime purpose for investing time and money into a custom trade show booth is to generate more footfalls and stand apart from the competition. Here are some ideas for your next trade show booth design or booth display that you can explore so that when a visitor walks into a show, your space stikes him/her as one of the best trade show booth designs on the showfloor.
Every company or brand that takes part regularly in tradeshows in USA knows that there are 2 kinds of trade show setup systems that exhibitors explore for building their exhibition booths. These are essentially;
- Exhibit Rentals Systems: Ready made systems used most commonly for small sizes ranging from 10×10 booth size to 20×20 trade show booth sizes.
- Custom Trade Show Booths: Customised booths or made to order booths that are made for a specific client and his/her specific purpose of participation at the exhibition.
While the systems may vary, you would agree that all booths are made with the vision of attracting more and more visitors to get more and more leads. Companies crave for visitors and it’s their aim to have a booth that attracts all visitors that are walking by the aisle of their trade show booth. Here are some proven ideas to attract relevant visitors to you exhibition booth in USA:
1. Live Product Demo Integrated Into Your Booth Display
The main attraction that drives buyers towards a tradeshow even in the age of online marketing is because they can see and touch and even use the products before buying them. So if you are a product company then make sure that your exhibit rental booth design has ample places that allow for experiencing in-person product applications and demos. You can have 3-4 staff presenters who will demonstrate your products for them constantly and may even invite the visitors to try them for themselves. For that, ensure that you have trained staff that focus on making customers feel invited and excited when they enter your tradeshow exhibits.
2. Games & Contests Make Your Custom Trade Show Booth Come Alive.
Well, no matter how and where we grow up, we all love to play games. Incorporating this tendency of people to get indulged in playing games into your exhibition booth strategy can increase the attraction of your booth greatly. Tradeshow games can be selected to fit your audience and booth size. It doesn’t matter if your booth is a 20 x 20 exhibit or if it is a large pavilion in itself; what matters is how much impact and engagement is there for your audience within your exhibition booth design. You can design your engagement and games such that they include your company branding and logo. You can host games that are digital or old-school analogue style – both yet see acceptance across tradeshows today.
3. Technologies & Digital Platforms That Boost Footfalls at Your Exhibition Booth.
Trade shows have been there for a long time and even in today’s era of online marketing, it still is growing and this is only because of the implementation of technology by various brands into their exhibits. Attendees at your exhibition booth are never without their smartphones, iPhones or tablets. You can take advantage of these connections and integrate smart apps that can make your custom trade show booth displays come alive within the phone.
4. Make Your Trade Show Booth an Immersive Experience
Exhibition nowadays is raising the bar by trying to provide the attendees with experience in a way that will make them remember the trade shows and especially the brands. Experiences are best when they are immersive, personalized activities that emotionally connect buyers to your brand story. They engage the senses and are hands-on. Your typical tradeshow booth design company in USA may not be able to come up with an immersive experience for your audiences as it focuses on exhibition booth design and carpentry. However, an experiential marketing agency like us or your ad agency can help you develop a unique experience for your visitors that will aid recall and add value.
5. Manpower: The Small Cost that Makes a Big Difference at Your Exhibition Booth
While mosts costs related to international tradeshows are high, one small investment which has guaranteed returns is to have good staff at your exhibition booth. People might walk in seeing a magnificent custom trade show booth design and may be enamoured by technology at your tradeshow booth; but what goes a long way and builds business is having a pleasant conversation with a knowledgeable person who is genuinely interested in listening to your needs and catering to them. So make sure that the personnel you employ understands your company culture, your products and encourages visitors to build conversations around them.
On a concluding note, your exhibition booth design is way beyond 4 walls, meeting rooms and product counters. It is about the experience you provide to your visitors. The one thing that always works towards garnering booth success is to think from a visitor standpoint – think what the customer wants to see, experience, and feel at the booth. Not just what marketing message you want them to go away with. This principle works well for 10 x 10 booths, 20 x 20 tradeshow booths and even large pavilions. If you want to design an experience for your brand, then don’t hesitate to contact us for more information.