Product demonstrations and exhibits displays are one of the primary reasons people attend
trade shows. Get them incorporated in your exhibition booth design to engage
your audiences better!
Since time immemorial trade shows have been a platform where sellers put out their wares for sales. Yes, exhibitions have been focused on product demonstrations, sales and exhibits displays forever. Times have changed and exhibits displays have become more swanky and technology savvy – but the purpose of any trade show setup is yet etched in stone. Read this article to get some ideas on the creative booth displays that you can integrate into your exhibition booth design.
Make the Perfect Exhibits Displays for Your Products Demos at Trade Shows
Since time immemorial trade shows have been a platform where sellers put out their wares for sales. Yes, exhibitions have been focused on product demonstrations, sales and exhibits displays forever. Times have changed and product displays have become more swanky and technology savvy – but the purpose of any trade show setup is yet etched in stone. Read this article to get some ideas on the creative booth displays that you can integrate into your exhibition booth design.
Many companies have very big products like machines to exhibit, these are best done in a traditional way with some bit of technology integration. However, when your product is something small, making the product stand out in your trade show setup can be a really interesting exercise. Try out these strategies to allow your small products to gain prominence at your next trade show:
Support Your Exhibits Displays Shelf with a Life Size Product Cut-Out
Let us explore the traditional options first. If your product is something small, for example a Gillette rasor, then you can do what P&G does at their exhibition booth. You can incorporate a life-size cutout or even a 3-dimensional mockup of the product. This can be seen from a distance in the aisle as an individual approaches the booth. Though you might feel that people do not really walk-in to your trade show setup because of a product cut-out, it plays a huge role on their subconscious mind. They observe the colours, the packaging (albeit subconsciously) and when they see the product on the shelf in the future, they are more likely to associate credibility with it. This is because their subconscious mind has taken a note of it before making them feel like ‘Oh! Haven’t I seen this before. It must be a good brand.’
Incorporate A Exhibits Display Alcove Into Your Exhibition Booth Design
If you’ve got small products such as nature friendly kitchen tools, feature these in the trade show exhibit within a well-lit nook. The alcove became a focus with messaging, product placement, and settled lighting to shine a light on small products. When you design such a section in your exhibit booth, make sure to think of these 3 things:
- Can I make it in a different material – example artificial grass. So if the entire booth is white, and only the product part is on artificial grass, it will definitely stand out. You could also use many more materials – steel finish laminates, backlit plexiglass displays, coloured carpets, velvets and furs. The choices are only limited by the imagination.
- Can I support this with a backlit graphic? Backlit graphics are extremely common on a trade show floor, but they yet are very impactful. If you support even a simple display with a backlit graphic then it will stand out in your exhibition booth design.
Incorporate Shelving in Your Trade Show Exhibit
Shelving is still a great preference to feature small products in a trade show exhibit. Whether kept along the back wall or along the sides of your trade show exhibit, your small products can be exhibited on shelves in a unique way. Product arrangement to synchronise with the graphics of the trade show booth design can aid small products to stand out more. If you opt for traditional shelving then make your exhibits displays have ample focused lighting so that they don’t look like they are in the dark.
Arrange Your Products in a Glass Display Case
If your products are extremely expensive and need the security of lock and key, you can consider a glass display case with RFID locks. For example, at the famous trade show JCK Las Vegas, exhibitors display and sell diamonds. Obviously, such products need a lot of security. So transparent glass shelves with good locks make for the perfect displays. The base of the displays is often made with black, purple or dark blue velvet that makes the diamonds stand out and also ensures that they do not get chipped in case they fall. For some exhibitors, they’ll have items that are treasured and want to display under glass. On the underside of the glass there is LED lighting done so that the diamonds are well lit and attractive.
On a concluding note, it is important to remember that your products are your heroes. They are the reasons why people enter your exhibition booth and make enquiries. So as much time your spend on selecting your perfect exhibition booth design, that much time needs to be spend on making the correct exhibits displays within that design. Small products often need exclusive attention when exhibiting. It can be difficult to accentuate them in the same ways that exhibitors would show off huge machinery, retail apparel, or larger consumer products. For more great ideas, get in touch with our experienced trade show consultants and design team. Their years of experience in the business can help lead you to design something that will help your products stand out.