Interesting Product Demonstration Ideas for Your Next Display Rental/ Trade show Display
After spending a significant amount on booth space buying, exhibition booth designing, and team travel and stay, you want to get the maximum return on your investment in trade shows. One of the most proven methods to attract and inform customers about your products is via interesting product demonstrations that are integrated within your trade show displays or display rentals from the exhibition design agency.
Interesting Product Demonstration Ideas Using Trade Show Display Rentals
Exhibiting at trade shows offers you a chance to present products to budding customers. A well-designed demo can be an effective way of garnering attention. On the other hand, a demo that’s dull and boring won’t benefit your brand, and will eventually become a waste of time and energy. In the USA you have to plan your product demonstrations and displays using the various trade show display rental options that are available to exhibitors who opt for modular structures rather than customized ones.
Here are 7 essential points to take your product demonstration on your trade show display a notch higher.
1. Make Your Product Demo Audience-Specific.
Instead of rolling out the same product demo for every trade show that you attend, start creating a new demo for every new exhibition. The best product demos are the ones that are developed for a particular audience, as at each event, your audience is diverse.
It is ideal to create a base product demonstration and you can tweak and change it as per the tradeshow you are attending. You can also tweak it by geography and demographics of people who will be attending the tradeshow.
For example, if you are in the building materials industry then you will be interacting with architects, interior designers, builders, carpenters, contractors and applicators. You will agree that one kind of marketing communication will not suffice all of them, so why do you think the same kind of product demo would?
2. Focus on the Pain Points of the People who come to your exhibition booth
To find out about the problems that deter productivity or growth for your customers, conduct a simple email survey with your current email subscriber database so that you can then work towards eliminating those issues. Good salespeople are in touch with customers on a fixed basis, and they’re often the first ones to hear about new problems and trends.
While designing your next product demonstration for around your trade show display rental, make it a point to address the painpoints and explain why your product is ideal for those facing similar situations.
3. Integrate a Story into your Product Demonstration at your next Tradeshow
Since childhood, we have listened to and loved stories. We learn new things best when they are put to us interestingly in the form of stories. If you look at it from a broad perspective, the formation and evolution of any brand and its products is also always a story. Most people feel that a standard demo or a tour of a product’s features is boring. To avoid this, tell a story about a condition where the product might be utilised. Then use that story to outline the features that are most essential to the various audiences who have come to your exhibition stand.
For example, if you see car ads, they seldom just talk about torque and capacity and turning radius. They talk about emotions associated with the car, the journeys you can take and the safety and comfort it will give you and your family, etc. Obviously the features are weaved into the story, but the story is what makes the emotional connect.
4. Use Technology to up the ante of your trade show display rental
If your product isn’t the kind that offers a demonstration, or is too big or too heavy to bring to the exhibition stand, you can explore many technologies that give the most realistic virtual experience. Go high-tech and you don’t need your products on-site to let exhibition visitors experience them. A great media presentation, an animated video, a virtual reality experience – all are great alternatives to live product demos.
5. Advertise your demonstration and put your best manpower at your exhibition booth
If you consider a tradeshow as an augmentation of your organization’s overall marketing, it’s easy to stand out and have more people at your demo. Good advertising will help make sure that people take the time to see your presentation. Generate buzz by endorsing the show and letting people know what you’ll be presenting. Appoint people with lively, charming manners, who have genuine fervour for your organization.
6. Meet Your Audience Half-Way
A mobile exhibit might be the perfect choice if you want to do more than just a show. With a mobile exhibit, you can deliver your message directly to the people who need to hear it, wherever they might be. You can visit your county or state, or go even go the distance to hold product demos at selected locations.
Fashioning a great demo for each tradeshow you attend does take some time. You will have to put in lots of time to explain your exhibition designing agency about your display requirements and how they can fit into their trade show display rentals or customized exhibition displays. But it’s worth it. The time and effort you set into preparing and organising an in-depth product demonstration will pay for itself in more leads and better brand discernibility.
Happy Exhibiting at your next Tradeshow!