Designing Effective Booth Banners
It makes sense to plan to attract the most attention possible when you exhibit! To get the most ROI from your booth display and exhibit stand you need to make sure that you are seen appropriately. Here are some key components to consider when designing your booth banner.
Key Components of an Awesome Booth Banner
There is a wide selection of booth banner stands which includes retractable banners, hanging banners, outdoor event flags, and much more. Exhibit banners offer a great way for your products and services to grab attendee attention at marketing and promotional events.
Since these events usually involve traveling, trade show booth banners are designed to be portable, lightweight, and easy to assemble. Here are the key components of a good booth banner.
The font of the texts matters a lot. Ensure you use font visitors can read from a distance and without straining.
Trade show visitors and a potential customer tend to scan exhibit banners and land to one that looks promising. Thus, they may pass you over completely if they can’t read your banner within the shortest time. Choose a font that is crisp, clean, and easy to read.
- Logos and Branding
The business logo and name should be featured center and front.
Many companies consider having a trade show counter with a table runner that offers this information. This includes the link to your website allows passerby to revisit your company information during their own time.
Branding and logos should be located at an eye-level and repeated in different places around your show display. A slogan can be positioned near the logo that briefly communicates to the attendees what the company does and how the company can assist them.
- Less is More
Attendees are enticed to graphics that are easy to read, simple and crisp. So, when designing your booth banner, try to communicate your message with a few words and visuals as possible. But make sure that you select them wisely to maximize impact.
A “clean” look is always better because the more cluttered your booth banner, the harder it is to read from a distance. Additionally, the key message you want to convey should be placed on the banner at an eye-level to be read and spotted by visitors easily.
- Choosing the Right Size
Banner stand come in different sizes. These exhibit banners are made from vinyl material with a well-designed matte surface and full-color HD printing. When choosing a trade show company, for your banners, make sure the banner’s size suits your trade show booth.
Also, the higher the resolution for printing, the better.
- Consider a Simple and Memorable Headline
Another thing that draws the attention of the attendee is your headline. Ensure you keep it compelling and clear, but short and simple. A creative and out-of-the-box headline grabs the attendees; attentiom who pass by your stand booth.
The bold headline looks larger on an exhibit display and is visible to people from every point on the trade show floor space.
- Use The Right Colors
Color psychology is complex. Visitors are drawn to different colors for different reasons. The colors you choose for your displays can help your trade show booth set up promote your message. Cooler colors like green, white and blue appear a bit professional but are not big attention-grabbers. Despite how engaging warmer colors like red, orange, and yellow are, they must be used wisely a they as an be overbearing.
- Include your Contact Information
Your contact information needs to be visible even fram a distance. Because a banner stand is placed on the show floor, contact information, like email address, website or phone number should be at the top of your banner. This way it is visible to all those walk by.
Contact details are not the same as the tagline. A tagline is the main statement of your banner and will show a bigger font. The contact information font needs to be smaller than the tagline’s so that attendees don’t confuse the two.
A trade booth needs to have a banner’s message that is visible to many people moving around. No need to include your postal address or street.
- Use Quality Materials and Construction
The worst thing that could happen during your trade show is for your well-designed exhibition booth banner to crumple. Don’t use cheap materials to build the banner stand. Select durable, high-quality materials and ensure the display is designed properly at the start of the show. Make sure you check the efficiency of your display regularly.
The best exhibit display is one that draws attention from across the floor. A trade show display design that vibrantly highlights the main aspect of your message, allows visitors to know it is worth their money and time. This means you get what you paid for to attend the show. Thus, it is essential to send your best people to work your trade show exhibit.
- Arresting, Vivid Images
Do not limit your booth banner to text. Large and colorful images amplify your message and brand identity. Moreover, the trade show display banner creates curiosity among attendees. Just ensure that the images you use are attractive and easy to read.
Want to be the busiest booth at the trade show? Create a trade show banner design that catches attendees’ attention, creates about your company. Work with Exhibit Rentals and we guarantee you’ll have crowds flocking in no time.