Clever ways to attract more attendees to your exhibition stall/exhibition stand/expo stand
Ensure your stall design is unique to make your expo stand an experience zone; make your trade show booth design speak your brand language with these interesting booth display design trends of 2021.
10 Unique Tips to Create a Compelling Exhibition Stall Design
Making meaningful interactions on your stall with your potential attendees ensures they stay with you for long and start to engage with your brand. This can be achieved by having unique strategies for your exhibition stall design. So here, we take a look at 10 unique tactics you can use to encourage interaction at your next trade event.
1. Integrate a free Wi-Fi Zone within Your Exhibition Stall Design
Exhibition show venues might have poor mobile internet coverage and paid wireless access, so attendees may be worried to check their emails or get on social media during the show.
Why don’t you help them out and attract more visitors to your stand by offering free Wi-Fi? Use the Wi-Fi sign up form to ask the visitors for their contact details and opt-ins for receiving after-show follow up mail; this is the best way to build that list of tasty leads!
2. Have a Hospitality Area within Your Exhibition Stall Design
You can provide your potential customers with beverages and nibbles. This ensures that they will stay a little longer and leads to more engagement. Refreshments such as ice cream, cocktails, tea, coffee, smoothies, juices, sweets, chocolates, and popcorn – the more creative the better and more memorable!
3. Use Social Media to Promote Your Exhibition Stall Design
It is an excellent platform for creating excitement. Use a little-and-often approach to remind people about your stand, and offer previews and hints about what is in store on the day. Find out the event hash-tag and use it in all your event-related updates on Facebook, Twitter, or whichever other channels you use. You can also create special offers for customers who find you via social media. This not only attracts more visits to your stall, it’s also great for testing out which channels your potential customers are finding you on.
4. Have a Special Lounge Within Your Exhibition Stall Design
The hum and crowdies of events can be overwhelming for some attendees. Visitors are always bombarded with hundreds of marketing messages and sales pitches. You can attract them to your stand by providing a relaxing and welcoming environment. Keep your stall design simple and easily accessible. Try to include comfortable seating areas. Visitors are more likely to stop by if your stand provides a space where they can take a break from the show.
5. Hire Entertainers for Enhancing your Booths Experience
Entertaining visitors makes you more memorable and creates a more relaxed and fun atmosphere. Bring your stall to life by hiring some entertainers. The entertainers don’t just invite the audience, but they become an important part of your demo crew. Think about those late-night infomercials with the over-the-top personalities and have some fun repeating that in a lighthearted, but above all, informative way.
6. Invest in Good Giveaways
A lot of money is spent on promo gifts that do not relate to the brand or message. In most cases exhibitors forget if they had giveaways and mostly they end up being forgotten in a drawer. If you want to give branded merchandise out as gifts, choose something relevant and memorable – and make sure you have skilled marketing staff to hand out with it, to jog the attendee’s memory later on.
7. Use a Branding Agency to Create Good Content
What happens, if the whole of your team is talking of your brand to visitors, but there are more curious faces showing up? You can use video presentations. They are a flexible tool that draws a lot of visitors and can be used to connect with your visitors no matter if someone is at the booth or not. The best part is that they can be used across a lot of events and exhibitions making them a worthy investment.
8. Integrate Technology into Your Exhibition Stall Design
Everyone loves a gadget especially one that makes interactions more efficient, fun or interesting. Perhaps this technology ties in with a game or competition you are running, or perhaps it is as simple as providing tablets for capturing contact details instead of traditional pen and paper. Consider scanning the barcode on your visitor pass to get your contact info.
9. Make Your Exhibition Stall Design Warm & Accessible
Selecting an appropriate color and best lighting assure attractiveness to any person thus, providing a friendly, brighter, and warm atmosphere. If you decide to create a sense of interest, then you can use different illumination strategy like sensory lighting, mood lighting, or gesture controlled lighting.
10. Have a Fun Photo Booth
Photo booths can be a participatory activity, and a way to capture visitors’ attention. A well-branded, well-placed photo booth can be the ideal marketing idea for a successful booth.
Interesting backdrops are a good investment as well. They are easy to transport and set up, and can be reused in different parts of the event. Take an image series and use it to form an animation. You can use smart screen to create a ‘selfie mirror.’ Think about using a green screen for background adaptability.
Frames and filters are a creative and clever way to include event information or hash-tags on shared photos. Your photo booth need not be limited to a flat 2D background either. Create an attractive vintage feel. You can use textiles, lace, frames, old lighting, and vintage furniture and for a professional looking set.
To improve the chances of generating positive RIO during your next show in 2021, you need to maximize the number of attendees visiting your exhibition booths. The number of attendees can be increased by applying unique ideas. For more information, contact us.