Effective Trade Show Banner Design Strategies for High Impact

by writingtalks

Inspiring trade show booth and booth banner ideas for your next event

Excellent trade show graphic can help ensure that your brand makes an impact with your portable trade show booth. At trade shows, companies gather with the main goal of making a positive impression on attendees and hoping to win clients. That is why you need to have effective trade show banner designs.

Effective Trade Show Banner Design Strategies for High Impact

An eye-catching trade show banner design grabs the attention of the visitors. Moreover, it makes them visit your trade show set up to know about your brand. The graphic for your display area, including trade show banners, must robustly convey your marketing messages.

Following are some tips for creating an attention-grabbing trade show banner design that supports your exhibiting goals.

  • Be Careful when Writing your Description

We know it’s tempting to write a description for your booth display that explains everything you want your customer to know about your product or service but don’t!

As much as you do, most visitors will not want to spend much time reading about your brand. If the headline of your trade show banner design captured the attention of attendees, they may like to read one sentence or even two at most. Keep your sentences short and choppy. Make each word count.

Use bullet points when writing your message and keep it short. Don’t get too technical and overwhelm the visitors. And remember, less is more!

If you can, hire a copywriter. If not, asks a friend or someone not connected to your business to review your trade show display description. 

The key to creating an effective trade show banner design, whether a floor display or a tabletop display, is simple images and messages and a clean layout.

  • Booth Banner Size and Shape

In most cases, bigger is not always better. Similarly, too small is practically unreadable. Your trade show exhibit must not be overcrowded with booth banners. But there must be enough for people to be able to see them from a distance. 

Banners are a beacon and to get the right size and shape you have trade show exhibit companies. They are skilled and thus, know the required dimensions for your trade booth. They can help compare the many options of shape that can help to add measurement and versatility to your exhibit booth.

While spring back-style banners are more dynamic, for a small booth, a double-sided banner garners brand exposure. Fabric banners are also a flexible choice and can be customized according to your brand. It also helps create an attractive visual effect for your trade show exhibits displays.

  • Keep it Short

Although it’s tempting to put on everything you know onto a banner, it’s not the best solution as it can create confusion. Banners that have too much information on them could turn potential customers away.

Edit your texts simple with bulleted sentences including key messages. Have the most significant message to share with people via the banner – and stick to that single message. Remember, the purpose of your banner is to get attendees onto your trade booth.

  • The Role of Color

If you want a bold font for your tagline, do not choose a bold background color for your banner. Choosing a bright color without proper contrasts can make your booth banner look unprofessional and poorly designed. Think of some of the effective marketing schemes and color combinations that signify your brand:

The brand should be associated not only with the product but also with the color of its logo. For instance, green color is related ti nature. 

When designing your booth banner, consider your industry, service, product, and message. Select colors that are in sync with your brand colors and theme. Proper contrast of color is essential to create an aesthetic banner. For example a beige background with muted pink text is more effective than a red background with blue text. 

Placid blues with contrasting white text can be an appropriate option if you like to have a more relaxed look but darker colors reminiscent of leather and mahogany gives a richer and almost comfortable appeal. 

It doesn’t matter what color combinations you select, you need to make sure that you are making high-quality design choices that are outstanding for all the right reasons.

  • Feature your Website and Social Media Handles

The single most main message in your whole trade show banner design can be your website address. This is because if the show visitors find something interesting at your trade show booth, they can copy your website address, even at a distance, and visit it at their leisure.

Follow the basic elements outlined above to make any trade show banner design more effective at your next trade show.

If you are looking for a specific brand relevant idea to make your trade show booth look outstanding in 2021, then do get in touch with us.

Happy Exhibiting! 

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