Qualities of a powerful banner for trade show

by writingtalks

An outstanding banner for trade show and trade show graphic makes a wonderful trade show exhibit.

Your booth display should be instantly recognizable to make a good impression and have that wow factor. Then, how do you know that your banner for trade show or trade show display walls is awesome? Let’s explore and see.

Qualities of a Powerful Banner for Trade Show

Coming up with the most attractive booth display can direct the customer to your booth. Therefore you need to highlight new arrivals, promote a slow-moving item or announce a sale. 

If your booth is fortunate enough to feature one or more products, then you have the most proven forms of advertising at your disposal. In this article we feature some of the best booth display ideas to use in the 2021 US trade show.

  • Less Is More

People are enticed to exhibit banners that are easy to read and understand. Therefore, when making your banner for trade shows, try to highlight your message with as few words as possible. You can select them wisely to maximize impact.

A clean look is always preferred as cluttered banners are to read from afar. Additionally, the key message you want to send should be placed on your banner at eye level, to make it easier to spot even when someone takes a glance at your trade booth displays.

  • Check on your Messaging 

You need to think about an engaging tone of voice. To perfect your tone of voice, refer back to your product’s personality.

Is the approach to the message lighthearted and playful? Who are the visitors? Are your visitors made up of executives, therefore necessitating a more serious tone?

Think about a tone reflective of the brand personality that will align the message and supporting graphics to your objective and goals.

  • Consider a Simple and Memorable Headline

Another thing that draws the attention of the attendee is your headline. Ensure you keep it compelling and clear, but short and simple. A wisely thought out headline influences the audience who are passing by to come into your display booth.

The bold headline looks larger on an exhibit display and is visible to people from every point on the trade show floor space.

  • Professional Trade Show Graphics

An effective trade show graphic is important to your booth display. The trade shows graphics should draw your audience and make them come straight to your display. Use a trade show display banner to highlight your business and impress your visitors.

  • Include Your Contact Information   

You need to avail all your contact information and make them visible to all who pass by. Since banner stands are placed on the show floor, contact information, like email address, website or phone number should be at the top of your banner. This makes it noticeable above the heads of all those who walk by.

Contact details are not the same as the tagline. A tagline is the main statement of your banner for the trade show and will show a bigger font. While contact information you need to choose a smaller font so that you don’t confuse it with a tagline’s message. A trade booth needs to have a banner’s message that is highly visible to many people moving around. No need to include your postal address or street.

  • Use Noticeable Colors

While the coloring scheme needs to be consistent with your general marketing design, it should also be bright enough to look unique. Colors that are so dull or neutral cause your trade show booth to fade into the background. If your color dynamic doesn’t include brighter colors, consider incorporating metallic surfaces or exciting textures instead.

Ensure your color choices send the emotions you want to create in your attendees. Attracting prospects is important to creating a strong return on investment, so it is significant to create a high-level of visual appeal within your exhibit.

  • Lighting Your Exhibition Stand

This can be achieved by using colored LEDs. This might change the whole look of the stand booth remarkably. For instance, you can win visitor’s attention with strings of neon signs, festoon light, and giant light bulb letters. If you like a low-key result, then choose a showpiece light, like a chandelier or even a homely feel standing picture lamp. Don’t forget to emphasize the key features of your booth with your lighting.

  • Branding

An effective stand booth will be designed with the brand identity in mind. The trade booth and the material that is being displayed will both contribute to the impression that is being made on the attendees, so reflect on the value and identity that the product wants to promote. This can be achieved by incorporating brand colors logos, and other recognizable features into the graphics, and by selecting a display stand that matches the company’s style.

  • Use Consistent and Simplistic Design in your Message

Whether you are a reputable company or a start-up company, to achieve a strong identity, you need to implement a set of brand guidelines. Use of logos, color, images, fonts; your strategy should be well documented to ensure consistency across all of your marketing efforts. Use these strategies as a blueprint for your trade show booth design.

Be sure not to go overboard. Your stand booth will be one amongst many, and any good designer knows that the key to standing out in a crowd is to keep it simple yet eye-catching. Your chosen fonts should be bold, clear, and easy to read. If an attendee can’t read the text from a distance, it will not grab their attention. Keep it short and straight to the point. Visitors have limited time and it is better that you capture some of it. 

Are you ready to go to a trade show but you don’t know where to start? Contact us and we will help you plan your booth display.

Happy Exhibiting!

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