The Complete Guide to Perfect Exhibition Stand Design and Build

by writingtalks

Build your stand design/expo stand / portable display perfectly with this guide.

Creating an exhibition stand design and build is a collaborative process and involves prior planning. Here is a complete guide for creating a great and eye-catching exhibition stall, portable trade show booth or display that will attract customers and deliver good results for your business.

The Complete Guide to Perfect Exhibition Stand Design and Build

Displaying at trade exhibitions can be one of the best methods to raise your profile and create prospective customers. However, you would agree, that is an expensive affair. These events can attract many of your potential customers, and to maximize your ROI, you want to make sure that you make an impression and stand out from the crowd so that you will be remembered. Therefore, you need to ensure a perfect exhibition stand design and build. Here are some simple steps that will ensure that you achieve your exhibition booth success:

1. Define Your Exhibiting Goals!

The first step is to clearly define why you want to take part at trade show. Are you planning to sell more services or products? Do you need to have more leads? Maybe you are about to launch a new product and you want to see first reactions and feedback from a very particular audience. Either way, your trade show design should reflect just these goals.

Ensure you clearly outline the reason you are taking part in the trade show and the communication you want to make to your audience with your trade show stand. Your exhibition stand design and build should mirror these reasons.

Also, don’t forget to include your brand’s personality and image into the overall exhibition stand design. The brand shouldn’t only be represented by colors but also by other elements. Think about your organization’s image, values, and products.

2. Define your Exhibition Stand Design and Build Budget

Budget estimation and cost planning should be done carefully. Ensure you look for a qualified quantity surveyor keeping in mind your budget, identifying high-costing elements to ensure cost-effectiveness by proposing options without compromising the design ideas. Ensure you don’t cross budget.

3. Select a Floor Space That Suit Your Objectives

If you want to display lots of products and really show off your stock, you need a big space. Some exhibitors have huge items! To facilitate this, they need an adequate floor space and a well-designed exhibition stand. The organizer will detail the different floor sizes and the costs associated with the floor options. Choose a floor space that you think will support your exhibition stand needs. If you have doubts over what you need at this stage, you can get help from an exhibition stand builder.

4. Complete the Functional Design Checklist

At this phase, you are ready to think about the design of your stand. If you were only going to exhibit using a shell-scheme stand that the exhibition stand suppliers are selling, then you wouldn’t complete the functional design checklist as you do not have the option to create an exhibition stand. You can complete a well-designed design checklist for any custom stand, whether you are purchasing the exhibition stand or hiring it. If you, like most exhibitors, have not completed an Industrial Design degree, you should organize for an exhibition stand designer to help you complete the stand design. Review the functional design checklist and consider providing a brief to an exhibition designer to complete for you. This is recommended because the process of designing an exhibition stand is actually complex.

5. Build-Up

First, decide which kind of stand you want to use. This is where your exhibition stand company will come in as they will help navigate you through the options and how best to make your idea work. Ensure you have hired a team of skilled professionals to proceed to erect the stand under the guidance manager who will be on site to answer any of your questions.

6.     Presentation of Your Exhibition Stand Design

Your fully built exhibition stand booth is the perfect opportunity for you to tell your story, show products, and sell yourself to intrigued attendees. Once your stand has done the job and drawn them in, it is your turn to keep them there; therefore you need to work on your presentation in advance.

When presenting make sure you use a microphone, trade shows can get very noisy and you will be competing with the noise of the visitors and other stands so using a microphone will help you deliver your message successfully.

Always keep the focus on you, if you have any other visuals playing, make sure they are turned off when you are talking so that all eyes are on you. Encourage visitors’ participation as this is a wonderful way to capture the attention. Let them ask questions and allow them to take part in demonstrations so they can see for themselves how the product works. You need to rehearse your presentation as much as possible before the event starts.

 If you are want to be guided on how to make an outstanding exhibition stand design and build or you want to have an awesome exhibition booth design in 2021 shows, then get in touch with us.

Happy Exhibiting!

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