Factors to consider when choosing a good location for your exhibit stand, event show displays, or even a 10×10 booth.
If you are an experienced or first-time exhibitor, then you know that there are different exhibit stand like custom trade show display, portable booths, and modular displays. That is not enough, selecting the best location for your stand is so important.
Tips on Choosing the Best Trade Show Stand Location
If you are participating in an exhibit show or a conference, having trade show exhibit is very necessary. This is important if you want your business to get noticed. That is why you need to select the best location for your trade show booth and stand keenly.
Just the way a well-situated shop can attract multiple foot traffic, a trade booth location can play a major role in helping your stand attract the foot traffic. In this article, we have analyzed tips, techniques, and tactics to help you choose the right location for your next trade show.
- Know the Surroundings of the Place
If possible, choose a location between trade show stands with small displays. This will make your booth look different even more from a distance and provide greater visibility. Also, be aware of any poles or columns that may cause problems for the visitors to see the exhibit stand. Remember also to check any variations in the height of the ceiling.
- Stay Near the Entrance
Aim for the maximum traffic, which is the entrance to the show floor. The reason for this is that visitors feel welcomed when they first step into a show hall. This means they will see your signage before anyone else. Aim to hook in visitors with eye-catching displays. The entrance is normally the best place to do it.
Also, being close to the entrance gets maximum traffic because everyone will enter and exit through this route. Consider attracting attendees with a stylish trade booth located near the main entrance.
- Know the Foot Traffic Patterns
Research the schedule to know when the main speakers will present the brand, then implement this into your staff’s agenda for the event. Know the general layout of the event and see how your trade booth location is placed in accordance to the major traffic area.
Also, be aware of where washrooms are located and where your competitor’s trade show exhibit is located. The better knowledge you have of the event layout, the more prepared you will be.
- Near Snacks or Drink Stations
Placing your exhibit stand near sacks or a drink stations can be effective to attract visitors to your show displays. People buying drinks and snacks from the station will at least glance your way. Some may even approach your booth once they have the snack. Ensure you talk to the attendees about the brand while they are having the snacks.
- Inquire About Your Competitors
Ask exhibition management about the companies that have reserved the exhibit stand space. You can avoid choosing an exhibition location that is too close to your major competitors.
On the other hand, placing your trade show stands next to your competitors can probably attract more traffic since there will be more attendees who will be next to you.
- Reserve Your Space Early
Reserving early means it can be up to a year in advance. It’s common for show organizers to open the room selection process for the following year on the first day of the current year’s event. Exhibition spaces are usually offered based on an exhibitor’s past participation in the show. Other times they are given out on a first-come, first-served basis. Regardless, you need to plan early and find out which spaces are available before you can decide. If the space you like is already taken, let show organizers be aware you are interested in case of a postponement.
Early registrations for your next trade show has many advantages. First, you will save money by registering early. Second, you’ll have the best choice of spaces to choose from, giving you more options over your trade show exhibit’s final spot. Last, you’ll avoid every company’s trade show nightmare — being strained into an undesirable space after all the best locations have been booked out.
- Near Lectures and Seminars
Trade shows usually feature seminars and lectures from industry professionals, so it is a good idea to find a position near such seminars and lectures. This way you can take advantage of the traffic going to and from them. These seminars are usually held in conference rooms, and if you can find a place near those rooms, you’re in luck.
- Near Unique, Special Exhibitions or Trade Show Attractions
Many trade shows feature some attractions as well. If you have an opportunity to find out where such attractions will be placed and make sure that your exhibit stand and the display is near one of them, it could bode well for your business. If necessary, speak with the trade show organizer so that they can preserve a location near those special and unique attractions.
If you have any questions about the exhibit stand, get in touch with Exhibit Rentals today. We will help ensure that you get everything you need from an exhibit rental and take your next appearance by full force.