15 Digital Marketing Terms Every Marketer Should Know

by writingtalks

Just like every industry has its jargon, the digital marketing industry is no different. Thus, for anyone working in a digital marketing agency, it becomes essential to be familiar with these terms. 

But just because a person is working involved in a digital marketing company does not mean they have a complete understanding of the industry jargon. This is why we have compiled a list of the most commonly used terms you will see flying around in a digital marketing firm. 

Digital Marketing Terms Every Marketer Should Know

A/B Split Testing

Also known as split testing, this involves creating versions of the content on the same web page for two groups of customers at the same time. The content marketing agency will then compare these two versions and choose the one that brings in the most conversions. 


It is a link that an online marketing agency includes to link two websites. For example, a blog about the latest cameras might link your brand’s website to help customers directly access your products. The link that the blog adds is called a backlink. 

The more webpages backlink your brand’s websites, the more trustworthy your brand seems. Thus, boosting your brand’s website traffic.

Bounce Rate

It is the percentage of visitors who leave your brand’s website without engaging in any other action such as clicking, commenting, purchasing, and so on. This is why it is important to a low bounce rate as it means that people are engaging with your brand.

Buyer Persona

While researching the target market, the digital agency marketing your brand will create a buyer persona to understand the customers. It comprises the customer’s motivations, consumer behavior, needs, demographics, etc. For example, the buyer persona of Mr. A will include their age, gender, marital status, education, occupation, goals, passions, etc.

For an agency marketing your brand, the buyer persona becomes the basis on which the marketing strategies are formulated. 

CMS (Content Marketing System)

It is software that allows the content marketing agency to create, edit, and publish content. Since it is the backend for many brand websites, it allows the agency to make changes based on what the user can see. Some popular CMS are WordPress, Drupal, Shopify, etc.

Conversion Rate

The percentage of visitors who complete the set goals the brand wants to achieve is called conversion rate. These goals can be anything, from purchasing a product or service to filling a survey to signing up for a newsletter. 

This conversion rate is set by the digital growth company when they are formulating the marketing campaign. 

CPA (Cost Per Acquisition)

It is a metric used to find the cost of acquiring one customer during a marketing campaign. Thus, it tells you how much you are spending per conversion. It is calculated by taking the total advertising cost and dividing it by the number of conversions

CTA (Call To Action)

It refers to the text that asks the visitors to perform certain actions such as clicking, signing up, subscribing, and so on. 

CTR (Click-Through-Rate)

It is a metric that measures the number of visitors who click on your brand’s website through a link. This is calculated by taking the number of clicks on your ad and dividing it by the number of times your ad is displayed. 

Engagement Rate

It refers to the number of people engaging with your brand, be it on social media or directly on your brand’s website. Thus, a higher engagement rate implies that your content is good, thus boosting your SEO rank.


For an SEO marketing agency, keywords are at the crux of the content and SEO ranking. It refers to a certain phrase or words that a person uses to search for a product or service. 

For example, for a furniture brand, the keyword would be, “furniture stores near me”, “4 seater dining table”, “sofa”, etc.

Organic Listing

It refers to the search engine result lists the appear according to relevant keywords. These listings do not have any paid advertisements to boost their search engine results. 


A digital marketing company uses remarketing to target specific ads to specific visitors. This means when a person visits a brand’s website and does not buy anything, there are specific ads of those brand’s products that the visitor will see around the internet. This is done to bring the visitor back to the website for purchasing the products.

SEM (Search Engine Marketing)

To increase a brand’s website traffic, SEM marketing companies use paid advertisements. These companies bid on the visitor’s queries/keywords and pay for their ad to be ranked first on the search engine. 

UX (User Experience)

It refers to the interaction/experience of a user while visiting a website. It is formulated and tracked to creating, acquiring, and integrating, products, designs, and so on. 

We hope this article helped you gain insight into the most common marketing terms used by marketers. 

Toshiko’s Tip of the Day: Add this blog post to your bookmark toolbar to easily access it when you are unsure of a marketing term.

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