Step by step in designing exhibition stand design, trade booth design, or booth stall design.
If you don’t want misfortunes and negative impressions on your trade booth design, it is wise to plan and works hard on a perfectly designed trade stand design or design exhibition booth.
5 Successful Steps for Creating Eye-Catching Trade Booth Design
For a successful trade show, you need to put time and care into your trade booth design. The trade show is an event that can influence the future of your brand is an opportunity to generate leads, reach higher sales goals, and increase brand awareness.
If you are not sure how you can come up with an eye-catching booth design, then read on. If you follow these simple steps, you will have a much better chance of surprising your competitors during the next trade show event.
2. Figure Out Your Goals and Vision
Explore the market and exhibition show trends in the area of your industry. Then with your team get together and talk about the vision and goals for your company. Many businesses hope to increase leads, develop a larger social media presence, increase brand recognition, or attach with the new brands.
Whatever goals your company may have, it’s significant to talk about them and write them down. By listing your objectives for your product, it will be easier to break down what is important for an effective trade show.
With every goal, try to take notes on ways you may be able to achieve it. These do not need to be concrete answers, but they will help get creative, fruitful ideas.
3. Make the Booking Early
Once you have researched prices and sorted out your budget, you should make your bookings as soon as possible. Hotel and accommodation prices can often rise during big expos and trade shows, so it is good to get in early.
The same applies to flights and car rentals, the earlier, the better. This strategy also applies to the show venue itself.
Your exhibition stand location is important, so book some hot spots spaces quickly. Of course, those spots are often very expensive, so where your display is placed will also depend on your budget.
By booking early you can start preparing immediately since you are sure of the size of the booth is needed. This also allows you to know how many staff will be required during the exhibition day.
- Ensure You Can Easily be Found
Your company name should be easy to read from a distance, so put it at the highest point available in the exhibition stall. There is a lot to be said for those hanging as it will help everyone will know that you are at the event, and exactly where you are. This can be achieved by targeting foot trafficking places.
4. Be Bold with your Key Story or Message
Storytelling is another tool that will help to determine your trade show stand’s purpose and concept. A business has different stories to tell about the brand, the products, and services. Pick the one message that is going to make a great impression for this respective show and visitors.
While choosing to concentrate on the key message, and do not forget to be smart about how your booth and key story. Don’t worry about being literal and tell it like it is.
Also, ensure your message is visible and concise. Your display message can either lift its impression or defeat it.
5. Consider an Eye-Catching Appearance
Put yourself in an attendee’s shoes. Would you try to read a tiny print on a display sign when you walk through a space filled with people? Or do your eyes directly go to a booth that has a message with bold, noticeable graphics? To make an impact, tell the audience everything they need to know in less than 15 seconds.
To be successful with your trade booth design, focus on the following key elements:
- Simple, bold text: Make your business name, headline, and contact info easy to see from a distance. Think about anything that you want visitors to remember most about your brand. Create a simple headline that delivers your message in a few words. Also ensure you display your business name in a noticeable spot, such as at the top of the booth. Usually, company owners invest in nice signage but put them where they cannot be seen.
- A strong visual story: You can use your backdrop to show how your brand or service solves a problem. The image of a family enjoying a meal can work better than a written message.
- Brand story: Using unique design can get more attendees interested in your brand. This is particularly true at crafts fairs, where people value creativity. An interactive booth is useful if testing your brand is essential to sales.
Exhibiting in Europe has become competitive in recent years. That is why you need to know about designing an amazing booth. An eye-catching booth is a key feature in attracting attendees to your stand. For any questions on designing trade booth design, feel free to call us.