It is a known fact in the digital marketing world that websites with videos rank higher than ones with only text. Why is that? The reason is simple; people prefer watching a 5-minute video to reading a 1000 word article.
This is why a digital marketing firm will create as many videos as they can to organically increase your brand’s website traffic and rank higher on the search engine result pages.
Here is a list of the types of videos a digital marketing company will make to market your brand.
- Meet the Team Videos
People trust people. When your customers will see your employee talk about the company it will create a sense of trust and authenticity.
For such a video, the content marketing firm will ask the employees to talk about the work culture, core values, brand philosophy, etc. The purpose is to give the consumers a look into the brand and what sets them apart from its competition.
These videos make the brand look human; it gives the brand dimensions and tells the customers that real people work in the behind-the-scenes.
- Behind the Scenes Videos
When a brand is working on a big project, an internet marketing company will usually film the behind-the-scenes. Be it for a trade show exhibition or a product launch, the company will create such videos. This is to show the amount of effort and teamwork that goes for even a single event to successfully take place. This also makes the brand seem more approachable and authentic.
For example, your brand is participating in a trade show. So, you will find that a digital marketing firm has made a time-lapse video of designing and building the trade booth.
Interviews are a great way to add a personal touch to the brand. A digital consulting agency will create videos with the CEO of the brand, industry experts, employees, and so on.
This also organically increases your website’s traffic as industry experts are most likely non-employees that will bring in their followers. If the CEO is being interviewed, it will create curiosity as the customers would want to know about the person and their views.
- Industry Updates
A subtle way in which an SEO digital company markets a brand as trustworthy and reliable is by creating videos that cover the latest happenings in the industry. This is because these videos make your brand seem like an industry expert.
If you had to between product A with no reviews and product B with 3 reviews, which one would you buy? Obviously, product B for the sole reason that you can see what other people have to say about it.
Similarly, marketing consultancy firms include testimonials to let people know how great their products and services are. Additionally, it also helps convince skeptical customers about the authenticity of your brand.
- Product Videos
Product videos are the favorite of brands because they highlight the features that help them stand out amongst their competition. Also, people prefer seeing the products, their dimensions, features, and functionality rather than a bunch of photos and a description bar filed with flowery language.
For this very reason, digital marketing consulting services create two kinds of product videos.
- Product Launch Videos: These include teasers, trailers, live event broadcastings and so on that will help create the buzz.
- Product Demo Videos: These include unboxings and demos with an in-depth discussion about the product and its features.
- Event Videos
These videos are created by a digital marketing company to create curiosity among the customers. Event videos usually comprise launches, conferences, trade show events, volunteering programs, and so on.
Instead of creating a video on the complete event, a content marketing firm will include the highlights. Usually, a small series of videos about the event is created to keep up the buzz even after the event is over. The Samsung Galaxy launch is an example of such an event video.
Guides are probably the most searched up content on the internet. Tap into this niche and help your customers by providing helpful tips on how to perform certain tasks or use products.
These guides do not have to be specific to your products and services, you can include guides on things related to your industry. This makes your brand seem trustworthy.
We hope this article helped you understand the variety of videos a digital marketing agency uses for your brand. A good brand will have multiple kinds of videos to cater to the different needs of different customers. Thus, the goal of a digital consulting agency uploading a video is not only to increase website traffic. It is also to create quality content that will create make the customer trust your brand.
Toshiko’s Tip of the Day: You can ask the social media marketing company to post the link or snippets of the videos on your brand’s social media accounts. This will increase your website traffic.