Influential guide to amazing exhibition stands, portable trade show booth for the best exhibition stands
Building amazing exhibition stands can be a tremendous boon for your company or business. The first step to a successful exhibition is to have the best stand design. Read the complete guide on how to come up with an awesome exhibition stand.
Complete Guide to Building Amazing Exhibition Stands during 2021 Exhibition Show
Building an amazing exhibition stand at the show can make a big difference to your overall success during the 2021 exhibition show. Here is a complete guide to amazing exhibition stands.
Research your Options
Once you have your aim and budget set, you can start a detailed exhibition show research. To make the process easier, you can categorize your possible list of shows by country, date, industry, size, or price. Only think about shows that you can afford and do away with those that are above your budget.
Consider large industry shows and smaller local events. Make sure you learn how each show will contribute to your goals and gather as much information as possible, including previous participants, demographics, attendee numbers, and show statistics.
Some questions you need to research answers for are: are we familiar with the city and venue? Can we afford this trade show? How big is the trade show? Who is attending? What industry does it target?
Consider Your Stand’s Location
When you do register to exhibit at a trade show, you might be given the option to reserve a stand location. They are normally reserved on a first-come-first-served basis.
It is good that you do reserve a spot, though, as you can then try to pick out the best location to showcase your company. Ideally, you are supposed to be somewhere you will get a lot of foot traffic. That way, you are maximizing the number of potential customers who will see your amazing exhibition stands.
The space of the stand can control the length of your trade show design, and it is your budget and aim that will decide the floor size of your stand space.
First, you need to ask yourself why you need particular floor space and wall space in an exhibition. The most common space for which exhibitors need good explanations to set up an exhibition stand is the meeting room, storage area, lounge area, reception counter, and shelves for product displays.
Ensure you know that a single product display needs lesser space. Booking your stand in advance or once the current show end, as it provides you with multiple options and a chance to book your floor space at a cheaper rate.
The whole process of looking for a better trade show stand might be overwhelming. This is because there are several exhibition stand designers and all of them are always ready to give reasons why they offer the best stands.
So what should you look for in an exhibition stand builder? The best builders should be experienced, reputable, and be ready to offer amazing exhibition stands. This is the only way you can be guaranteed a quality, good and original exhibition stand.
Complete a Practice Setup Run
Waiting until the day of the exhibition show to set up your display stand is a bad idea. Ensure you complete at least one practice run on your own or with your staff. You should also do this when the package arrives to make sure that no parts are damaged or missing.
The highlight of your stand should always be the products. Display your products with price tags that are clearly visible so stand attendees don’t a hard time looking for them while making a decision. Make your products as presentable because aesthetics matter.
A consistent brand identity helps people gain confidence in your company and form stronger relationships. If a business does not already have a brand identity, you can look for the best exhibition company to help you with that.
Before building your stand, the designers need to consult with you to determine event objectives and messages they want to pass on. This would help your brand gain awareness and realize the business’s core values, product launch, or any demonstration, keeping the objective to automatically give a positive insight of your brand for passers-by in mind.
The stand will need bold strong graphics to catch visitor’s attention. Amazing exhibition stands should not look too busy so that they can turn away attendees. To make a lasting impression, ensure the stand reflects the company and use stunning and excellent images.
Your exhibition stand is a representation of your brand. Make sure that the time and money you invest in creating it gives the required return by designing an attractive exhibition stand booth.