If you were given the choice between reading a 15-page text and a 5-minute video of the text, which one would you choose? The video of course. Why is that? Well, videos are more appealing and compress endless pages of text into short videos, hence saving our time.
For this very reason, companies choose to create corporate films to convey information without having to distribute a big stack of papers. From industrial videos to promotional videos to FAQ and support, corporate videos are used to distribute different kinds of information.
Top marketing firms understand how easily a good corporate video can have a positive impact on your brand. From creating a memorable impression of boosting sales, hiring a digital web agency will make sure your brand makes the most out of a video. For example, if your brand representative is invited as a speaker at a trade show event, a corporate film can become an introduction to the speaker and the brand.
But one can record a video and use a few editing apps to make a corporate film. Why must a company consider hiring online marketing companies?
Here is why corporate films can be made by hiring a digital marketing agency.
If there is one thing the search engine algorithms love, it is videos. An online digital marketing agency knows the goldmine that videos are and will add them to your website. This is because people are more likely to watch a 5-minute video than read a 1000 word blog. This is why search engines like Google always push up the rank of websites that have videos.
Digital media in marketing is one of the most powerful tools for promoting a brand. Although you may have created a great corporate film, it won’t be fruitful until you market it to the right audience. This is where a digital marketing agency will come in.
Along with shooting the corporate video, the agency will also provide marketing services to create a buzz. This is especially important if your corporate film is being released on a social media platform. And even more important if it a promotional or product launch video.
The agency will launch teasers, create countdowns posts, themed templates, etc., to promote the corporate video.
For humans, things that are visually stimulating drive our attention to them. A corporate video does just that. This is why the main goal of a corporate film is to capture the audience’s attention and provide information. A digital marketing firm hired by your brand will do just that. By adding picturesque graphics, animation, colorful texts, background music, and much more, the agency makes the film more fun.
The corporate films that you see are carefully edited to tie everything together without seeming jarring. But a digital marketing company does more than compiling various shots and putting them together. Small details like including people’s names and designation, brand’s logo, choosing between wide-angle shots and zooming out, background music, and much more are edited in seamlessly to make the film more interesting.
Create an Engaging Script
Although it might seem like the people in the video naturally talk like that. But it does not matter how knowledgeable a person is about the industry, people aren’t always the most confident when there is a camera in front of them. Therefore, to save time and include all the relevant topics, a digital marketing agency will prepare a script. From who speaks first to when a person stops talking, the agency will give people the script. This saves the editing time prevents people from rambling or going off-topic.
A digital marketing firm comprises a team of professionals that carry high-quality equipment to shoot the corporate film. The addition of a boom mic and sound editor makes a great difference between canceling out background noise and maintaining a consistent volume for a corporate.
Moreover, all the equipment will be handled by professionals who know all the important things to shoot a film. From lighting to the background, they know when to use which feature on the equipment to make a great corporate film.
We hope this article helped you understand how beneficial hiring a digital marketing company for creating your brand’s corporate film is.
An online digital marketing company is a team of professional marketers who understand the art of highlighting the best qualities and aesthetically creating them. Since corporate films are not restricted to presenting them to a certain group of people, your brand can use their marketing services to promote the video too.
Toshiko’s Tip of the Day: Ask the digital ad agency to create and discuss the storyboard for the film. This will help the digital marketing firm in the editing process and you will also not be completely clueless about the final product.