Although it may seem like an easy task, social media marketing requires quite a lot of work to make sure the target people can see the relevant posts. From creating the content to analyzing consumer behavior, a digital marketing agency has to plan months in advance.
Since a social media marketing company takes the reigns of strategizing and executing the marketing plan, they follow certain steps. By doing so, not only are they posting the content, but also analyzing how the audience receives the content.
These are the 6 steps a digital marketing company uses to create the perfect social media marketing plan for your brand.
Set Goals for the Plan
Before even deciding on the type of content to be published a digital marketing firm will establish the goals for the marketing plan. After your brand conveys what you expect from the marketing agency will establish goals and create a plan around them. From targets to be met, viewership numbers to the deadlines, everything is planned during this stage.
The best social media marketing companies follow a plan that has the answer to some of the following questions:
- Who is the target audience?
- What is being marketed?
- What is the ROI?
- Do the marketing strategies meet the client brief?
Identify and Establish Social Media Metrics
Social media metrics help content marketing services to establish a target to analyze the consumer response after the content is posted. These metrics include likes, shares, comments, viewership, outreach beyond the followers, hashtag usage, etc.
Moreover, the digital agency also focuses on each social media platform and how differently the audience in each of these respond to the same content. For example, the videos might garner your brand views on Instagram, while threads with photos might be a hit on Twitter.
Study Target Audience
One of the most important aspects of a social media marketing plan is studying the target audience. Thus, agency marketing on social media studies its followers and target audience.
They study the audience’s engagement to previous content to understand what they liked and disliked. This is because every brand’s audience prefers a certain type of content. While a tea brand might rake in views through tea brewing ASMR videos, a pottery brand might have photos as the most popular type of content.
To formulate the perfect marketing strategy, a marketing agency will study its competitor’s audience too. This will help them understand the current marketing trends in the industry. Also, if their competitor failed in one marketing strategy, they will analyze it and improve it for their own plan.
Create and Share the Social Media Calendar/Timeline
If social media marketing plans had a sacred book, the social media calendar/timeline would be hailed. Every digital marketing firm will create a social media calendar/timeline to keep track of the posts made daily. The calendar/timeline will include all the dates and the time for each post.
To create the buzz, sometimes, a content marketing agency will post a calendar about the series of posts that would follow. These dates include teasers for new products, launch day countdown, preview images, unboxing, and so on. The anticipation of knowing when something will be released generated excitement and keeps people constantly checking for updates.
Post the Content
After everything is planned and prepped, all you have to do is post the content according to the social media calendar/timeline. Keep these things in mind while posting the content:
- The right post on the right day.
- Check for grammatical errors and dates, if any.
- Make sure the videos’ audio is clear.
- Stay online and reply to a few comments on the posts.
- Include emojis to break the continuous text.
Analyze the Performance
A social media marketing plan doesn’t end with posting content and replying to a few comments. Analyzing the performance of the plan is integral. The social media marketing agency studies how the audience responds to the plan. If there has been an increase in customer engagement, views, likes, retweets, and finally, sales.
It is important to know if the set goals were met. If not, what was lacking. This also helps the marketing agency gain insight into which marketing strategies worked. Also, we know how well the posts performed and if they were a trending topic. Most importantly, the agency can understand if the customers had any issues with the plan, including any lack of website links, any misconstrued messages, and much more.
Toshiko’s tip of the day: For your next social media marketing plan, use themed posts to make them stand out from your regular feed. For this, use certain templates and colors. You can also have a theme for these posts.
We hope you found this article helpful. Although posting content might garner your views and followers, using certain marketing strategies will increase your customers and sales while doing the former. This is why you must hire a digital marketing agency to make sure you make the most of your marketing plan.