If you have a social media account you must have come across brands and influencers building and marketing their social media presence.
But have you ever wondered how businesses and influencers earn money from social media? The answer is simple; they monetize their social media accounts. While influencers hire people to help them manage their brand, a business usually hires a social media marketing company.
What is Social Media Monetization?
Social media monetization is the process by which a digital content marketing agency firm will help a brand earn money through the brand’s social media accounts. Based on the different types of social media platforms, a marketing firm will create techniques accordingly to monetize the account.
Why is Social Media Monetization Important for your Brand?
The two most patent reasons why a digital marketing agency focuses on social media monetization is to increase website traffic and sales. This is because social media allows your brand to connect with its customers. This gives a digital content marketing agency a better idea of what your brand’s customers expect from you and how can you deliver that to them. Thus, creating brand awareness.
What Techniques do a Digital Marketing Company Use?
These are the techniques a digital marketing company uses to monetize your brand’s social media accounts.
- Sell Directly on Social Media
A social media marketing agency for small business will focus on selling their products/services directly on social media in addition to boosting their website traffic. Luckily, social media platforms like Instagram and Facebook have a shopping feature that lets people buy things from the brand’s accounts.
You can also make posts to inform people about the opening of the store.
People will be skeptical about a company that does not have a physical store. This is why to gain their trust and prove that your brand is authentic, post testimonials of your customers. When people see that other people have tried your products, they might consider purchasing from your brand.
- Create a Niche Account
The constant ads and marketing strategies may do your brand more harm than good. This is because many people will think of your ads as spam or worse, a scam. To make your brand seem authentic, the content marketing agency will create niche content for your social media account.
Thus, your content has a customer-centric approach. You are creating engaging content for your target audience. Niche content gives the impression that your brand is fixed on selling a certain type of product and service and belongs to a particular industry.
- Use Direct Messaging for Marketing
You may have noticed that even though you have 300k followers, the comments under your posts are only a few thousand. This is because although people might follow your brand’s account, they might not feel comfortable publicly commenting or replying to your content.
To reach out to these followers a digital content marketing agency will send them personalized messages. These messages could be about anything, a new product launch, store opening, survey forms, events, marketing campaign, and much more.
- Answer Queries
When you post on your brand’s social media accounts, you might get a few queries. As a brand, it is your responsibility to reply to these questions. However, if multiple people are asking the same or a similar question, you do not have to reply to them all. Instead, you can ask your social media marketing company to create a post for the same. This increases your engagement and creates trust among your followers.
You can frame your replies as such “Hello. Thank you for your concern. You can find X here/contact us on X”, and “Hello. Please check your direct messages. We will be replying to your query there.”
- Generate Leads
Sometimes, your brand might not be able to sell things directly on your social media or wants to boost your website traffic. Also, not everyone that follows you buys your products and services.
You can use your platform to promote your event to garner more leads.
For example, you have started a charity event. A digital marketing company will use CTA (Call To Action) buttons to get people to click on them and donate money. Your followers on seeing this might ask others to do the same. Thus, more people will donate to your charity event.
We hope this article helped you understand how a digital marketing firm monetizes your brand’s social media accounts.
Today, most brands interact with their customers through social media. But having an account and updating them with your brand’s activities is not the end of your social media interaction. To grow your business and increase your website traffic, hire a digital consulting agency that will help you monetize these platforms.
Toshiko’s Tip of the Day: You can ask your digital agency to include questions in the captions of your brand’s social media posts. This will help you increase your engagement rate.