Many companies have an in-house marketing team but what of the companies that don’t? Since there are several niche industries, every company can’t have a marketing team. This is why they hire a digital marketing agency.
So how hard can it be to choose a digital marketing firm? Although it is not a difficult process, hiring one that meets your marketing requirements can be tedious. This is because there are many factors, such as budget, SEO optimization, content creation, and much more that influence the scale of the marketing campaign.
Here are the steps and things to keep in mind while hiring a digital marketing company for your brand.
Establish Your Goals and Needs
The first step for hiring a marketing firm is to lay down all your goals and requirements. Before approaching any digital agency, your brand must have a clear vision of the kind of services you require for your marketing needs. While establishing your goals, you must be able to answer some questions like:
- Do you want to hold a marketing campaign?
- Do you want to prioritize a certain theme, concept, or content?
- What is your budget?
- What is the expected ROI?
- What are your sales targets?
Do Proper Research
After establishing your goals, you must do thorough research to find a digital marketing firm that suits your marketing needs. Although a simple Google search of “top digital marketing agencies” or “best digital marketing agency” will give a list of the industry’s giants but that is not the end.
You may come across certain companies that you feel are experienced enough, however, just because they are famous and experienced, does not mean they will be able to meet your marketing needs. Some might go beyond your budget, not provide the desired services, take too much time, or something along those lines.
Go through their previous clients and see how they cater to different brands, the marketing strategies they use. Pay attention to the trends they follow because if they are aware of it, they implement them for your brand.
Shortlist the Marketing Agency
After researching, you must shortlist the one you want from the sea digital marketing consultancy firms. A good online marketing firm will have a decent portfolio and testimonials. They will also detail the services they provide and how you can set a date for consultancy.
Choose the one that you feel will best represent your brand without going beyond your budget. This is especially important if you choose to have a long-term relationship with the agency.
The most important part of choosing a digital marketing agency is to ask questions. You might think that after all the research your team has done, you know which agency you want to choose. However, the chosen digital agency must be able to answer certain questions. These include:
- May I see some of your previous work?
- What is the process you follow for your clients?
- What are the tools that you use for marketing?
- Who will be responsible for my brand?
- How will the ROI and results be measured?
Send a “Request for Proposal” (RFP)
Now all you need to do is send out your RFP (request for proposal) to the shortlisted agencies. Make sure you send them to more than one digital marketing company.
You will then get all the required information, from budget to services from these companies. Select the one that you feel meets your brand’s marketing needs.
Conduct a Meeting
Hold a meeting with the digital marketing agency to go into detail about the work you expect them to do. This is a great way to familiarize yourself with the agency and the team before signing any contract. Moreover, it will help you decide know if there is anything you don’t agree on.
Give a Small Task as a Preview
If you have hired the marketing firm keeping a big project in mind, don’t let that be their project. Give them a smaller marketing campaign. This will help you familiarize yourself with the digital agency, the team, their process, methods, and so on.
If you are confident that they will be able to handle the bigger project after their performance, you have found the right digital marketing agency for your brand.
We hope this article gave you an idea about the things to consider while hiring a digital marketing agency. With so many digital marketing consultancy firms promising to provide for your brand’s marketing needs, it becomes difficult to select the right one.
One can be easily swayed by the glitter and gold, and end up losing more than they gain. This is why you much follow the mentioned steps to make sure you choose the best digital marketing agency for your brand.
Toshiko’s Tip of the Day: A good way to ensure that you choose the right agency is to hire the one that has a niche in your industry.