How to make your trade stand design more fun

by writingtalks

Having a fun trade show stand and portable booth display does not only make your exhibition booth design memorable but also attractive

The most fun and creative exhibition booth, trade stand designs are normally the ones that are the most popular at the trade show event. Therefore, you need to think about how to make your trade stand design fan and outstanding to attract more visitors.

How to Make Your Trade Stand Design More Fun

Creating an outstanding trade stand design is important to build a strong impression at the exhibition show. First impressions matter a lot in attracting stand traffic. This can be achieved by incorporating fan ideas into your stand design.

Fun trade stand design attracts a lot of visitors, gets more leads, and has the biggest impact on social media. Here we have highlighted some fun ideas that attract more visitors to your stand design.

Use Noticeable Colors

The colors used should be lively enough to be outstanding. Colors that look too dull or neutral tend to cause your exhibition stand to fade into the background. If your color palette does not include brighter colors, choose to combine interesting textures or metallic surfaces instead.

Ensure your color selections convey the emotions you want to create in your attendees. Attracting visitors is vital to forming a strong return on investment, so it is significant to create a high-level of visual appeal within an exhibition show.

Consider Technology

Technology has become a part of almost everything today, which is why it should be used when designing an exhibition stand. Consider having some bit of technology on your stands, such as enabling audiences and potential customers to see your website. You should also consider creating videos of your products for your clients or even direct them to a download link where they can get more information and awareness online.

Make It Interactive

Using passive actions to draw visitors in, such as watching a video screen, won’t be as effective as using interactive elements to attract people. Visitors like participating in exhibition show games with the chance of winning a prize. Getting customers to spend a longer time at your portable trade show booth means your employees have more time to interact with attendees. 

Integrate touch screen technology, feature product demos, or have giveaways that people can take part in to get them interacting with your brand. Consider something that will make your visitors have fun and create a stress-free environment.

 Let Attendees Gets Hands-On With the Product You Are Offering

One of the great ways to sell what you do on your show stand is to let attendees see it for themselves. Try to provide an interactive component that is more than your visitor just hearing your sales pitch. This could be a product demo, a chance to test something out, an experiment, quiz, or game. 

Immersing your visitors into your brand is the best way to keep them engaged and gives them something to remember when they leave. They might visit hundreds of other stands at the show—how will yours be unique?

Develop an App

You can develop a free app that is precisely designed for the exhibition setting, and that can be integrated within the trade stand itself. This offers attendees the ability to access your business’s information in their free time and provides an eco-friendly alternative to paper brochures that inevitably end up in the dustbin outside. 

By offering a free app gives potential customers a chance to learn about the brand even after the show. Remember to include the company’s contacts in your app so that they can contact you later.

Use of Gigantic Objects

Oversized objects are a source of attraction for humans. For example, displaying the largest Coca-Cola bottle in the world or giant ceremonial checks, anything about the distorted objects normally attracts people with wonder.  So, integrating this appeal in your stand is a sure bet to excite your trade show audience, hence capturing their attention.

Making your product gigantic is a great way to increase the attractiveness of the product. Even if your brand is not tangible, these objects can still work.

Focused on Creating a Remarkable Entrance

Well-designed and brand-specific entrances for these trade stand designs deliver an excellent user experience. For example, digital touchpoints at the entrances will ensure higher lead generation. Bright lights will make your trade stand design more attractive by highlighting the colors used. 

The entrance of your trade show booth design tells a lot about who is inside. The more welcoming it is the better.

Include Graphics

Graphics and images are a more effective way to communicate a complex message quickly. Use high-quality images, life-sized, and keep signage simple and well-crafted. Graphics isn’t something that should be done poorly. Other than conveying a message, it also represents your product in a professional way. If graphic design is not your passion, consider hiring an expert. Ensure your graphics make a long-term impression and are noticeable from a distance.

 

If you do not stand out from the crowd during the next trade show, then it would be hard for attendees to pay attention to you. Be careful when designing your trade show stand. For any query on how to make your stand fun and attractive, contact us.

Happy Exhibiting!

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