Exhibition design stand, exhibition stand booth—the key benefits of an exhibition stand being open.
A unique exhibition stand is the secret to success during exhibition shows. Most people use closed portable exhibition booth which is very common in the show. Ensure your exhibition design stand speaks for you using open stand design
Importance of an Open Exhibition Design Stand That You Never Knew
Trade shows offer a good platform for brands to showcase their services, products, and communicate their key message to potential customers. Keeping the layout of your space open, free, and easy to get around will ensure utmost occupancy, happier trade show attendees. Also, a better chance for you to move around and speak to people as well. In case you decide to go for an open exhibition design stand, here are some of its benefits.
They Are Easy To Easy Access
The main reason why businesses choose to use an open exhibition design stand is the comfort of access, which makes them more appealing for attendees. An exhibition stall design open on one side can cause a queue to form, or even result in the public’s view of certain parts of the show being blocked, but by using open designs you can be seen from different angles.
This means visitors can walk through the show and look at the products or displays in their own time. What you need to do is to ensure you have enough staff so they can be able to attend to customers who are accessing your expo stand from different sides.
Allow Room for Custom Designs
Open exhibition design stands allow companies to unlock a huge range of possibilities when it comes to the actual stand design. Thus, they are a fantastic option for those businesses that are willing to spend extra on creating a jaw-dropping, custom-built display.
Enough amount of floor space, combined with the possibility of using free-standing presentation furniture in exciting and creative ways, can often lead to outstanding design, which attracts more attention.
Allow Visitors Mobility
An open stand expo has the incredible advantage of allowing the best comfort, mobility, and maneuverability for attendees. Rather than being squished into a tight, covered, or cornered area, your exhibition stand booth visitors will be invited into a non-confrontational, free space.
The open designs allow a different range of clever designs and creativity, hence giving you a chance to showcase your brand or service to many attendees as they browse around.
Open space also offers you a better range to move around your stand and talk to visitors. After all, your eye-catching booth and wealth of information go a long way to securing a customer, but the real work comes from that personal interaction and interest!
Open Stand Makes You Stand Out
Another reason you may need open exhibition stand designs is that it increases popularity as they are located somewhere in the middle of the trade show floor.
Many exhibition companies suggest open exhibition stand design for companies with a high profile, or companies hoping to make a big impact at a specific trade show, since they offer a level of prestige.
You Are the Centre to the Action
Another advantage of an open exhibition design stand is that it can be located anywhere in the exhibition. If you can be located somewhere near the middle of the trade show floor, you are in a perfect position to maximize stand visitors with your creative and clever design.
Being located in the central place has the benefits as you many times by the same visitors, increasing the chances of stopping in and takes a closer look at your stand. You will be right in the thick of the action with an open design you are assured of a lot of visitors.
They Increase Foot Traffic
If you have an interactive open exhibition stand will naturally attract more visitors to you. The more people come to your stand, the more opportunities you have to convert leads. Also, the more attendees you interact with your staff at your stand, the more other audiences will see that the stand is popular and want to check it out for themselves.
Getting people to your stand is a challenge, but interactive open exhibition stands can do just that. If you are at a strategic place with your open stand, surely many visitors will pass through your stand to see what you are offering. Also, your staff can identify visitors who seem to have not decided which stand to visit and convince them to visit yours.
In most cases, the exact layout will depend on the floor space you have been allocated. If you can utilize your space well using an open stand you can increase foot traffic to your exhibition design stand.