It is safe to assume that almost every person who has an email account has a series of emails from companies offering sales, discounts, product launches and so much more.
But have you ever thought why do you get such emails? Or, have you ever read one of them and immediately headed to the brand’s website and purchased something? Well, if you did the internet marketing agency succeeded in its email marketing.
What is Email Marketing?
As the name suggests, it is a marketing strategy wherein an internet marketing agency sends a target group of people an email to promote a brand, and its products and services.
The email that is sent is not limited to the existing customers. A digital marketing company may also acquire leads and send them emails marketing brands and letting them know about the latest offers.
When should a Brand use Email Marketing?
Here are 6 reasons why digital marketing services choose email marketing to promote a brand.
- To build connections with existing customers and new leads through personalized engagement.
- To promote your brand, products and services, share relevant content like blogs.
- To market your products and services, the latest sales, proportional offers, discounts, and new launches.
- To increase brand awareness as the digital marketing agency will reach out to acquired leads and other potential customers.
- While the online marketing agency aims to generate leads, they also target existing customers with content that will appeal to them
- When people subscribe to your emails they want to be updated about the brand’s latest activities. Thus, these subscribers generate leads.
How to Create an Email Marketing Strategy?
A marketing firm does not simply write an email and send it out to the people. The online marketing company follows a proper step-by-step methodology to create the perfect strategy for your brand.
- Establish your Target Audience
Similar to planning any other marketing strategy, here too, the online marketing company will establish the target audience according to your brand. For example, if you are a coffee brand, the content marketing agency will target the emails to people in their late teens to early 30s, working in an urban area, and so on.
- Define your Goals
The important aspect of marketing is to establish goals or even set estimates that the marketing agency aims to achieve. These goals need to be specific as they become the benchmark to which the results will be compared to. At the same time, they shouldn’t be unachievable. For example, marketing goals should be something along the lines of a 20% increase in sales, 30% growth in outreach, or 35% increase in engagement rate.
- Create an Email List
An email list is a list of all those people who have permitted you to use their email for business interactions. The internet marketing agency will create a new list from this long list of people, keeping only those people that meet the criteria of the target audience. For example, a woman in her 40s might not make it to the email list while a woman in her late 20s will.
- Choose the Type of Email Campaign
Now that the email list is made, the online marketing agency will choose the type of email that will be used for the marketing campaign. This will differ from company to company.
Some types of emails include newsletters, welcome emails, brand stories, sponsorship emails, lead nurturing emails, etc.
- Create a Schedule
The next thing the digital marketing services look into is when the emails will be sent and the time interval between each of them. So, the agency will set particular dates and emails that will be sent as the last thing you want is to overwhelm the receiver with a flood of emails.
- Measure and Analyze the Results
The last and crucial step is to measure and analyze the results. The agency will analyze the response to the rate of growth in each targeted aspect keeping certain variables in mind.
We hope this helped you understand email marketing. Despite the drastic changes in the marketing industry, one of the most popular choices for an internet marketing agency still remains is email marketing. Although it may seem old-fashioned or outdated, you will be surprised to know that it is still a successful marketing strategy.
Are you struggling with marketing your brand? Looking for an agency to help you with all your marketing needs? Well, look no further. Our team of experts at Sol Digital has years of experience in the industry to provide you the best marketing strategies for your brand!
Click here to contact us!
Tip of the Day: if the lead responds positively to your email marketing campaign, make sure that the internet marketing agency conducts a follow-up. This way, you will be able to get feedback for the email marketing campaign and gain customers.