Top 8 best innovative booth design ideas for an exhibition in Europe

by writingtalks

In the 2021 exhibition, innovative booth design and outstanding portable displays make an ideal solution for your awesome trade show booths.

The most innovative booth design or amazing booth design is usually the ones that are the most popular at the exhibition show. They attract many visitors, get huge leads, and have the biggest impact on social media. Ensure you have awesometrade show booths during any show.

Top 8 Best Innovative Booth Design Ideas for Exhibition In Europe

The competition is quite tough, and if you are planning to exhibit in Europe you need to put up a great show or prepare to get overshadowed by your competitors. To help you put up a great show in Europe, here are some innovative booth design ideas.

These exhibition booth design ideas reflect European style and will help you pull the crowds towards your trade show stand.

Enclosed Environments

Convert your exhibition stand into a refuge, cut off from the noise and activity of a busy trade show. By creating a closed environment with your expo stand, you will attract attendees’ interest and help to capture their full attention.

Creating a closed-off setting is an efficient booth design idea for trade shows since it makes the experience immersive. You will need to compete with a lot of other booths for visitor’s attention, so partitioning off your stand expo can go a long way in minimizing distraction.

 Sponsor Your Product with Brand Colors

Many exhibitors use a smart blend of their brand colors in their trade show booth displays to ensure all eyes are since it helps the attendee to associate your exhibition stand with your brand and company. 

Also, select colors that also help the audience to associate your exhibition stall with your product. For example, black or deep blue is normally associated with lifestyle and fashion brands whereas orange, red, and yellow are associated with the food and beverage industry. Cosmetic companies are often found using pink or purple shades, whereas tech companies prefer silver with other bright colors as silver signifies them as modern and sophisticated. Therefore, choose colors that communicate what the brand is and what they offer.

Creative Booth

One of the creative booth design ideas is to give demonstrations of your products or services through AR/VR technology. Making your booth interactive will enable you to hit the five senses of your clients and help them know your brand better. You could end up with a long queue of people who want to know what is happening.

Set up a Photo Booth

Even though everyone may have a camera in their pocket, photo booths still increase the appeal. Keep them modern by using technology to enable live posting and streaming from your trade show stand.


You need to try differentiating between the general lighting of the stand and the one you want to highlight in a specific element or area. The lighting should be sufficient to stand out between the passages.

You can try to play with dark lightings and make a more intense light that places the focal point in a certain area of interest or an objec. Use your creativity to come up with eye-catching lighting.

Make The Most Of Your Space

Whether you have a large one, a small booth or you can maximize every square foot to your advantage. With little space to work with, you can make the most of it by hanging up a colorful banner behind you. 

You can even take advantage of the high ceilings and tied nearly a dozen three-foot-wide balloons to the booth to create an even grander-looking space. It actually works! People can easily spot your booth from a distance.

Inviting and Comfortable

In most cases, there is not much seating space at the trade show. So, if you have a big space in your innovative booth design, set up some seating couches. People will be grateful for the chance to relax for some time, and you can grab that opportunity to introduce your brand. You don’t have to talk directly instead have attractive presentation screen setups to expose them to your brand.

Have an Open Booth Design

Ensure that the exhibition booth design is appealing. If for any reason you want to seal your space, you can also use an attractive communication display. 

If you are promoting a friendly or family product, you can keep chocolates and sweets close. Once you draw children, their parents will follow them; you can have a space for giveaways. However, if your target is older people, think about giving coffee or tea too, mainly in the evening and morning. 

An exhibition booth design is the best way to showcase your brand. Using lights, colors and other pieces of decor might make a big difference even if you have a limited budget. Using innovativeness can help you in creating a good exhibition stand design to communicate with your customers and get them to buy your products and services.

 Happy Exhibiting!

Related Posts

Leave a Comment