Who is a Trade Show Designer and What Does He/She Do?

by writingtalks

What does a trade show designer, booth designers, stand contractor do? Qualification, responsibilities, salary, and training

Are you looking forward to becoming a trade show designer? Many people start their own stand design companies without knowing the basics of it. In this article, we feature the job descriptions of exhibition stand designers and builders.

Who is a  Trade Show Designer and What Does He/She Do? 

Behind a successful trade show exhibition, several things play a crucial role. One of the most important things is hiring an effective trade show booth designer. This might seem simple but there goes a lot of brainstorming on choosing the right trade show designer. Every booth designer has a key role to play. Let’s look at the job description of exhibition booth designers.

Key Responsibilities of a Trade Show Designer

Trade show designer is responsible for designing trade shows and exhibitions. These include:

Conferring with trade show planners to discuss the structural feasibility of the plan and suggest alternate ideas of displaying items in the show. Designers need to know the way people move through an exhibition, and how they view the displays and stands. They need to communicate their client’s concepts and image to visitors pass through the expo stand.

An exhibition designer at first works with the client to discuss and clarify the brief. This covers the ideas, themes or products to be promoted at the show. The designer and client also discuss the budget and time-scale for the work.

They are responsible for the construction of the stand expo from cuts, assembly, and fastening parts to building framework, panels, shelves, and other exhibit items of specified materials, using hand-tools or power-tools.

Constructing museum structures, fixtures using equipment and electric wirings, such as plywood, wood, and fiberglass, using hand-tools and power tools. They study sketches or scale drawings for temporary or permanent displays and exhibit items, like framework,  booths, cabinets, or fixtures to decide the type, cost, and amount of material needed.

Designers produce plans and prototypes to show the client. This normally involves the use of computer-aided design (CAD), although drawings and scale models can also be used. Mounts fixtures and fittings such as panel boards, shelves, and shadowboxes to a framework, using hand-tools or adhesives.

Trade show designer tests electrical and mechanical components of exhibit structure to verify the operations of all components.

Trade show designers install electrical wiring, apparatus, fixtures, audiovisual components, or control equipment in the framework, according to design specifications. Working and communicating with lighting professionals and other specialist designers before an exhibition show, or on-site, is sometimes part of the job – especially on a major project.

After the client has approved the designer’s proposals, the exhibition stand is then built in sections in a workshop, ready for transportation to the exhibition or show. Exhibition designers may have to go to the show before it opens to supervise the installation of stands and displays on site.

They install, arrange, and assemble structures in exhibit galleries working with installation and maintenance personnel. Another duty of stand designers is mounting fable materials and graphics on framework or fixtures.

Some trade show designers work alone, managing all aspects of a project. Some work as part of a designing team.

Trade show designers may maintain an inventory of building equipment, tools, and materials, and order supplies as needed for the building exhibit fixtures.

They are also involved in considerable financial responsibility, drawing up correct quotations for clients, and keeping projects within budget.

Salary & Other Benefits

These figures are not actual. It is only a guide, as actual rates of pay can vary, depending on the employer and the location.

  • A newly skilled designer can earn around £18,000 per year.
  • After about three years’ experience, a typical salary may be £30,000 to £35,000.
  • A skilled exhibition designer, running their practices, can earn £50,000 to £60,000.

Work Experience of Exhibition Booth Designers

You need to have a design portfolio and other relevant work experience. Some courses offer placement and live-project opportunities, which is a good way to link and build up your portfolio. Use your degree show in your last year of study to showcase your work publicly. You could also volunteer to help set up exhibitions in your local area at art festivals or in libraries, for instance.

College or university design departments normally have strong links with the design industry and it’s a good idea to take advantage of these networking opportunities during your course and in your search for work placements.

While continuing with your studies, you can become a student member of the Chartered Society of Designers, which provides recognition opportunities and professional networking.

Training and Qualifications Required to Become Trade Show Booth Builders

There are routes into trade show designing for both university graduates and school leavers.

Employers may favor those possessing architecture exhibition design, design technology, art, or interior design degrees.

Gaining skills through job shadowing, placements, or vacation work is helpful. Candidates could also volunteer, helping with exhibitions in local libraries and museums, and should put together a portfolio of work to show employers.

If you are looking forward to starting your own exhibition company in Europe, then we aqre sure you have learned a lot about it. For any assistance contact us.

Happy Exhibiting!

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